Graphic designing company and advertising graphic design in Karachi Pakistan

Graphic design is the practice of composing and arranging the visual elements of a project.

Although the term “graphic design” has only been around since the 1920s, the art form itself has been an important part of visual communication for thousands of years. We can see early examples of graphic design in ancient manuscripts and even prehistoric cave paintings.

What is the main purpose of graphic design?

The objective of graphic design is to convey or enhance a message.

Good graphic art streamlines communication. Just picture a spreadsheet with data analytics. A graphic designer might use different colors to highlight which metrics are rising and which are dropping, thus making it easier for the viewer to quickly understand what’s going well and what needs to be adjusted.

Well executed graphic design can also elicit an emotional response from the viewer or even motivate them to take action. The “sign up” page on a website, for example, is typically designed to entice visitors to join an email list or start a free trial. Meanwhile, food packaging design aims to make the food inside seem more appealing to eat. 

9 types of graphic design with examples

Here are 9 of the most common types of graphic design with examples and links to help you get your creative juices flowing.

1. Brand design

Brand design is the practice of setting guidelines and best practices for a company to use across all branded materials to ensure a consistent brand identity. Brand designers help communicate the personality, tone, and core messaging of a company, so this work involves a lot of strategy. 

Marketing design